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Nerd Alert! May 22, 2006 A Tale of Two Posters
Last week, the Superman Returns poster hit the Internet and movie theatre lobbies. I hate it. Glossing over the gay aspect of the poster, what about the pose Superman is in? Moody, dark, dramatic, solemn? None of those words equate Superman to me. Why is the camera angle positioned above? Why is he in Messiah pose? (I know there have always been obvious Messiah-like aspects to Superman's legend but why is that being used to sell the movie?) Why obscure his face? What is he doing, is he descending to Earth? Hovering? Cutting one in deep space? I think this poster is terrible. I really, truly loathe it. Today, the Taiwanese poster for Superman Returns hit the Internet.
Now, this is more like it. This says Superman! Look at him: He's in classic Superman pose, looking as only Superman could look, flying towards us in bright, colorful clear view. Superman looks bad ass. He's either on his way to save people in danger, smack around some super villains, or both. He means business. Behind him is the skyline of Metropolis, not the Florida penis. This is how Superman should look. How is it the Taiwanese clearly know better than the Americans on how to sell Superman? I daresay the sight of this poster will get more Taiwanese into theatres to see Superman Returns than the gay poster will Americans. This poster makes me excited to see Superman ...in Taiwan. I'm booking a flight right now. But if I have quarrel with both posters, it's about the font. What is that, Arial? Helvenica? Times New Roman? What happened to the classic Superman movie fonts from the previous films? And don't me started on the Superman “Got Milk?” ad:
“Bones of steel” indeed.
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